SMS marketing is quickly rising to become one of the most powerful tools available to help real estate investors increase their lead generation.
With the right strategy and platform, investors can reach out to potential motivated sellers, streamline communication, and close deals more efficiently. In this blog post, we’ll explore the 7 essential steps to leverage SMS marketing for real estate investors. We’ll cover everything from choosing the right provider to tracking KPIs. So, let’s dive in!
Step 1: Choosing The Right Provider
Choosing the right provider is the first step to success. Seek out a platform that offers robust features like drip automations, sophisticated labeling to segment lists, and analytics. Launch Control’s SMS Platform is an excellent option that provides all of these features and more. With Launch Control, you can automate text campaigns, segment your lists based on various criteria, and track performance metrics.
Step 2: Import Contacts And Segment Lists
Once you’ve chosen your text messaging provider, it’s time to import your contacts and set-up your campaigns. Segmenting your lists allows you to group contacts based on various criteria like location, property type, and most importantly, homeowner motivation.. This flexibility helps you tailor your messages for specific leads, increasing engagement and response rates.
Step 3: Optimizing Messages
SMS messages have a 98% open rate – making them an excellent way to communicate with potential sellers. When their phone dings, you know they’re going to look. But there’s a little more to it than that. It’s important to craft your messages so that they grab the reader’s attention and drive action. Keep your messages short, clear, and actionable. Avoid using industry jargon and be personable to build a connection with your audience.
Step 4: Creating A Consistent Routine
Consistency is key when it comes to SMS marketing. Set up a routine for sending batches and stick to it. This helps build trust and awareness of who you are. Just be careful not to overdo it. Bombarding contacts with too many messages can lead to landing on DNC lists and lost opportunities.
Step 5: Sending Initial Messages
Once you’ve established your routine, it’s time to send out Initial Messages. Your initial message should be engaging and personalized to make a good first impression. Be sure to include a call to action to encourage your contacts to respond or take the next step. End your messages with a question such as “Is now a good time to give you a call?” Even a “no” lands them in your inbox and provides you an opportunity to add this lead to a retargeting campaign.
Step 6: Tracking KPIs
Taking a look in the proverbial mirror is a great way to find out what’s working in your SMS engagement, and what’s not. Tracking key performance indicators (KPIs) is crucial to measure the effectiveness of your SMS marketing campaigns. Launch Control’s SMS Platform provides comprehensive analytics to help you track metrics like delivery rate, open and response rates, and conversions. Use this data to fine tune your campaigns and put your performance in overdrive.
Step 7: Adjusting And Optimizing
SMS is a powerful tool, but it’s imperative that you continuously monitor your campaigns and make adjustments. Use the data from your KPIs to identify areas for improvement and adjust your messages and rotate campaigns accordingly. Routine testing will optimize the performance of your campaigns and help you achieve better results and close more deals.
SMS marketing is an excellent tool to help real estate investors increase their deal flow. To thrive in the competitive landscape of real estate investing, it means adapting to mainstream technologies that can increase productivity and improve the efficiency of business operations. By incorporating SMS into your marketing strategy, you become the master of your domain and hold the key to streamlining communications, building stronger relationships, motivating sellers, and closing more deals efficiently to 2x, or even, 3x your deal flow.