Text messaging software allows users to send targeted, personalized campaigns. Replies come straight to an inbox for easy management and tagging. Based on responses, you can leverage a quick reply template to keep up the conversation. Most text messages are opened and read within 3 minutes, requiring a strategy for engaging in real-time with responsive participants. Other features of text messaging software include follow-up messages and drip campaigns to re-engage your contacts. Text messaging software focused on SMS engagement will also feature a dashboard with KPIs and actionable items to keep users on track to respond to each conversation.
Integrating text messaging software into existing systems and applications can be done in several ways. For example, you can use APIs (Application Programming Interfaces) to integrate software with your existing CRM or email marketing platforms. Alternatively, you can use workflow automation tools such as Zapier to connect your text messaging software with other platforms.
Text messaging software is a key marketing channel for real estate investors. It costs less to generate a deal than other marketing methods and provides an active platform for engagement. While other media such as email, PPC, direct mail or organic search and SEO are passive marketing channels, text messaging software generates active conversations for real estate investors that lead to closing more deals. High delivery rates combined with strategic, personalized content allow real estate investors to scale up with SMS engagement.

Many text messaging software platforms throttle message sending after sign up while others are simple to get started. Launch Control, the #1 SMS engagement platform for text messaging, allows users to start texting on day one. The platform provides guided on-boarding to introduce users to the strategy and routine behind closing more deals through text message marketing. Users can work with the success team, network with other real estate investors, or learn on their own with the help of tutorials and knowledge base articles. From account setup to the first campaign, the process is simple and straightforward to start engaging with your contact lists.

Costs  will vary for text messaging software depending on the service you choose and the features you require. Some providers offer free trial plans for small businesses, while others charge a monthly fee based on the number of contacts or messages sent. You may have options based on the phone numbers and market areas you will be texting. It is important to compare services carefully in order to find the most cost-effective option for your business needs, as costs can be deceiving. For example, a low cost for a subpar text messaging service will not generate a low cost per deal without strategy.
There are always some security risks associated with using any type of software, but text messaging platforms generally have robust security features in place. However, it is important to be aware of the potential risks and take steps to protect your data, such as choosing a platform with end-to-end encryption and ensuring that your password is strong and unique.
As far as we are aware, text messaging software platforms generally comply with all applicable data privacy laws. However, it is always advisable to check with your specific provider to be sure. Additionally, it is important to be aware of how your data will be used and stored, and to take steps to protect your privacy, such as choosing a platform that offers end-to-end encryption.
Many text messaging software platforms allow you to track the performance of your messages over time. You can view detailed analytics such as delivery rate, response rate, and other engagement metrics. These include lead activity and responses received, average reply time and the number of active conversations. Additionally, you can create A/B tests to compare different types of messages or evaluate which template messages are producing the best results.
Yes, there are many specialized services that can help you get the most out of your text messaging software. These services include one-on-one success coaching, automated optimization tools, and analytics dashboards to track engagement and performance metrics. Additionally, many providers offer consultation services or solutions for writing messages that engage contacts to help you strategize and create a custom plan that fits your specific needs. Alternatively, some text messaging software providers also offer a done-for-you service. This would provide a solution for outsourcing your text messaging with SMS engagement experts using the platform and handing over potential deals.
To ensure that your messages are successfully delivered, it is important to check for any potential delivery issues. This may include checking the contact list for incorrect phone numbers or numbers that cannot receive SMS messages, such as landlines. You will also want to ensure you have selected the correct carriers and settings. Additionally, tracking metrics such as delivery rates and open rates can help you identify potential delivery issues over time. An SMS engagement platform can help you ensure high deliverability of your messages and help you avoid spam triggers.

When using text messaging software, it is important to follow best practices in order to ensure the success of your messages. Some best practices include: sending timely, personalized messages; segmenting contacts into targeted lists; and optimizing content for each contact list. Additionally, keeping your messages short and including a call-to-action can help improve SMS engagement. You will want to ensure you are responding to replies in a timely manner and keeping up with engaged conversations.

There are many text message software platforms available for businesses. As most text messages are opened and read within 3 minutes of receipt, the best software is one that helps generate more deals to scale your business and provides tools and resources to increase contact engagement. Launch Control, the #1 SMS engagement platform for text messaging, offers a low cost per deal and the best hands on approach to text messaging your contact lists with strategy-based message templates. It also provides guided on-boarding and access to success and support teams to ensure users have a path toward success with the platform.

Running a text message marketing campaign requires a contact list and text messaging or SMS engagement software. You’ll want to develop high-quality content message templates for targeted outreach and have a plan for timely sending. Be available to respond to replies as quickly as possible since most texts are received and opened within 3 minutes or less. Look for a text messaging software platform that provides guidance and opportunities to learn how to set a routine, manage inbox replies, tax contact lists, and set follow-up and drip campaigns to generate the most deals. This is key to running a successful text message marketing campaign.

Launch Control’s Customer Success Team works personally with each new subscriber (this includes team members as well). Working with the Success Team to master text marketing and getting a guided tour through Launch Control’s interface and functionality significantly increases the success text marketing will bring to your business. Launch Control has a no-customer-left-behind policy so all subscribers have their own dedicated Customer Success Manager.

You should state concisely and directly what you want your audience to know. Launch Control uploads free text templates directly to new subscriber accounts so you don’t have to worry about writing any when getting started. If you choose to write them on your own, you should try to include 3 basic parts. A greeting stating who you are, your reason for texting, and a call to action. Using a question at the end of a text generates more responses than a passive message.

You want to send texts when leads and customers are most likely to respond. This is typically in the morning between 9:00am and 10:00am, and in the afternoon from 12:00pm to 1:30pm and 4:30pm to 6:00pm. It’s best to find a text marketing platform like Launch Control that can automate messages to go out at peak response times.