Here Is Why You Need To Use Real Estate Text Message Marketing



Realtor or Real Estate Investor Here Is Why You Should Use Real Estate Text Message Marketing


Text Message Marketing is proven to be one of the best ROI marketing tools that Realtors and Real Estate Investors can use.

It is definitely a mistake to assume that real estate agents are just property sellers. It is essential to establish a close relationship with sellers and buyers if you want to have a successful real estate career. Usually, a real estate agent must act as a negotiator for demanding clients. Most important of all, they need to be outstanding marketers.  


Sales very rarely occur without effort, and given that we live in a fast-paced world, it is important to use every possible channel you can to look for and nurture leads. Given the Internet era we live in, we are all used to using different advertising methods and emails to reach prospective customers. This means we often forget about more traditional direct marketing strategies. Text message marketing is one of these strategies. 


In general, SMS marketing is one of the fastest and most straightforward ways to reach consumers. Everyone’s phone comes with a text message system, whether or not it is a smartphone.  This means that your information will almost immediately reach them. Would you like to know more? If so, keep reading and learn about the benefit that can be received by real estate agents from text message marketing


– Greater chance of your text messages being opened 


Generally speaking, text messages are opened within the first 5 minutes. This means the information will reach potential customers faster. Usually, the inbox for text messages is less full of advertising messages. That means most people will get your text messages and will read it almost immediately. Emails, on the other hand, frequently get lost within a slew of newsletters, campaigns, and invoices, and you want to avoid this situation.  


Several surveys have shown that a majority of people prefer getting SMS notifications instead of emails. The main reason for this because they are shorter, easier to read, and only provide relevant information. With emails, there are not as many limits to the type of content that can be sent – so most marketers end to go extra and the information gets lost among the text or image filters.   


– Provides a more personal touch 


In addition to providing critical communication these days, many emails tend to be impersonal. SMS, on the other hand, provides a friendlier way to communicate. Most of all, we get text messages from friends, family, and important individuals that we have given our phone information to. Often, email addresses are easily shared among numerous marketing companies, but phone numbers are a lot more difficult to get. 


In addition, text messages are very easy to use as a form of direct communication. In general, people do not respond very often to marketing emails. However, starting a conversation via text is something that many people are more open to since it feels a lot more natural.  


Also, text messages appear to be more like natural conversations than emails do. If you communicate via text, then you know i is a lot easier for both people to search their conversation to access important information. With emails, in contrast, a little more work needs to be done. 


– It is cost-effective 


In general, getting an SMS marketing campaign set up is a lot more affordable compared to email or mail marketing and the lead generating rate is much higher. When someone views your ad, there is a good chance that they will text a basic word o a short phone number, rather than composing an entire email to request more information on a property. After getting the text message, it is easy to add their phone number to your prospective leads list and use it in your campaigns in the future.  


Usually, bulk SMS is easy to send, and it just costs a couple of cents for each message. It can result in a great return on investment. Most likely you will be charged based on how many messages you send. This means that managing the cost is easy and you can know exactly what to expect when you are planning your budget. You can also monitor your replies and categorize the receives depending on location, age, and any other information you receive from your custom campaigns.  


Bottom line


Generally speaking, text messages can be a very powerful tool and are critical for real estate agents to interact with customers, generate leads, and remind and plan for appointments. It is a cost-effective method to send your information to a large number of prospects. Compared to emails, you can expect a much higher response rate. Simply put, this is due to the fact that text messages seem much more personal than emails and are closer to genuine conversations.  


If you follow some basic rules and focus primarily on making sure your messages are clear and concise, then SMS marketing can provide your business with great benefits. Use Launch Control to reach your prospects. It is a very affordable tool that provides many advantages to property managers, brokers, agents, and real estate business owners. The above discussion shows just how effective this specific marketing method can be when it is used correctly.


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