A real estate investor’s business thrives on the ability to efficiently mine data for qualified leads.
Fortunately, there are platforms that utilize the power of artificial intelligence (AI) in marketing, like Launch Control’s SMS Software that help streamline this task – to speed up deal flow and increase ROI.
Now, let’s take a look at some of the key reasons why real estate investors benefit from SMS marketing and using text apps.
Higher Open Rates vs. Emails
SMS marketing has a much higher open rate than email marketing – at 98% vs. roughly 21%. Additionally, receiving a text notification can trigger a sense of urgency in recipients — with an estimated 99% being opened and read within 5-minutes of receipt. Another key advantage of text messages is that they’re delivered in real-time. Therefore, initial message campaigns can’t wind up in spam folders, which happens often with emails.
Fast Response Times
The ability to respond quickly can make the difference between closing a deal or losing the attention of potential qualified leads. Launch Control’s platform offers a unique feature called Quick Replies that lets you send pre-written, well thought out responses for timely follow ups. This helps to effectively sift through responses and hone in on those that are ready to do business.
Related: SMS Engagement vs Email Marketing
Analytics and Tracking
Analytics and tracking tools, or Key Performance Indicators (KPIs) are metrics used to measure and analyze the performance of various aspects of lead generation. These tools provide valuable data and insights that can be used to improve decision-making, optimize campaigns, and increase efficiency. For real estate investors, these KPIs include metrics for open and response rates, delivery rate, and the performance of campaigns. By tracking KPIs, real estate investors can gain a better understanding of how their campaigns are doing to make informed decisions to reach their goals.
Deals don’t always happen after the first text message is sent. Increasing the overall volume of deals closed means engaging in effective follow-up – which is the driver behind any high-performing real estate operation. Those investors know there are deals to be made from follow up. Choose an SMS engagement platform that employs features like drip automations, which are a highly effective approach for nurturing and staying engaged with cold leads until they’re ready to sell.
Text message marketing is a cost-effective approach to marketing. Unlike direct mail, paid advertising, or cold calling, sending text messages is relatively inexpensive. SMS marketing can deliver some of the highest returns on investment, reducing the cost per deal significantly. Real estate investors can benefit from integrating SMS marketing into their marketing mix due to its cost-effectiveness and the endless possibilities it offers.
The Low Down on Text Apps for Real Estate Pros
Overall, SMS engagement is more cost-effective than other digital marketing channels and provides the best option for real estate professionals using text apps. It has a high open rate compared to email and costs less. Not to mention, people are inundated by emails – making it hard to stand out from the crowd. Using SMS to reach new leads, on the other hand, is still a relatively new concept for real estate investors.
In conclusion, with SMS engagement, real estate investors are better positioned to engage leads using targeted, personalized, and timely messages. And it’s estimated that SMS marketing can add upwards of three-plus deals per month to a real estate operation’s profits.